Tag Archives: Healthy Living

Cowpe, C. (1989) – Media Campaign – Chip Pan Fires

Cowpe, C. (1989) ‘Chip pan fire prevention 1976–1988’, in C. Channer (ed.) Television Advertising Case Histories, 2nd edn, London: Cassell);

 

Background

This is the first study we will be looking at from the ‘Methods of Health Promotion’ section of ‘ Healthy Living’, as part of your OCR A2 Health and Clinical Psychology course. It is further categorised into ‘Media Campaign

The purpose of Cowpe’s research is to establish if advertising campaigns can affect individuals health behaviours.

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Bandura (1977) – Self-efficacy

Bandura, A. (1977) ‘Self-efficacy: toward a unifying theory of behavioural change’, Psychological Review 84, 191–215).

 

Background

This is the third study we will be looking at from the ‘Theories of Health Belief’ section of ‘Healthy Living’, as part of your OCR A2 Health and Clinical Psychology course. It is further categorised into ‘Self-efficacy

Also know as Bandura and Adams (1977)

In order to better you understanding of self-efficacy and this study, it is highly recommended that you read: Self Efficacy: The Exercise of Control by Albert Bandura.

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Locus of Control

Rotter (1966) – Locus of Control

Rotter, J. (1966) ‘Generalized expectancies for internal versus external control of reinforcement’, Psychological Monographs 80 (1), 1–28);

Background

This is the second study we will be looking at from the ‘Theories of Health Belief’ section of ‘Healthy Living’, as part of your OCR A2 Health and Clinical Psychology course. It is further categorised into ‘Locus of Control

This is the third time in this course that we have encountered Rotter’s locus of control, but the other times Rotter was only the background to the study. The first time was in the Gudjonsson and Bownes (2002) attribution of blame study and the second time was recently in the Nemeth and Wachlter (1974) study of minority influence.

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