Cowpe, C. (1989) ‘Chip pan fire prevention 1976–1988’, in C. Channer (ed.) Television Advertising Case Histories, 2nd edn, London: Cassell);
Background
This is the first study we will be looking at from the ‘Methods of Health Promotion’ section of ‘ Healthy Living’, as part of your OCR A2 Health and Clinical Psychology course. It is further categorised into ‘Media Campaign‘
The purpose of Cowpe’s research is to establish if advertising campaigns can affect individuals health behaviours.
Continue reading Cowpe, C. (1989) – Media Campaign – Chip Pan Fires