All posts by Psych Yogi

Cowpe, C. (1989) – Media Campaign – Chip Pan Fires

December 19, 2014Health & Clinical, Healthy Living, Methods of Health Promotion, OCR A2 PsychologyHealth & Clinical, Healthy Living, Methods of Health Promotion, OCR A2 PsychologyPsych Yogi

Cowpe, C. (1989) ‘Chip pan fire prevention 1976–1988’, in C. Channer (ed.) Television Advertising Case Histories, 2nd edn, London: Cassell);

Background

This is the first study we will be looking at from the ‘Methods of Health Promotion’ section of ‘ Healthy Living’, as part of your OCR A2 Health and Clinical Psychology course. It is further categorised into ‘Media Campaign‘

The purpose of Cowpe’s research is to establish if advertising campaigns can affect individuals health behaviours.

Continue reading Cowpe, C. (1989) – Media Campaign – Chip Pan Fires →

Bandura (1977) – Self-efficacy

December 18, 2014Health & Clinical, Healthy Living, Theories of Health BeliefHealth & Clinical, Healthy Living, OCR A2 Psychology, Theories of Health BeliefPsych Yogi

Bandura, A. (1977) ‘Self-efficacy: toward a unifying theory of behavioural change’, Psychological Review 84, 191–215).

Background

This is the third study we will be looking at from the ‘Theories of Health Belief’ section of ‘Healthy Living’, as part of your OCR A2 Health and Clinical Psychology course. It is further categorised into ‘Self-efficacy‘

Also know as Bandura and Adams (1977)

In order to better you understanding of self-efficacy and this study, it is highly recommended that you read: Self Efficacy: The Exercise of Control by Albert Bandura.

Continue reading Bandura (1977) – Self-efficacy →

The Optimism Bias

December 17, 2014Articles, Definitions, Psychology ConceptsCognitive Bias, Optimisitic Bias, Optimism Bias, Psychology Bias, Sharot Bias, Sharot Optimism Bias, Stock Market Bias, Tali Sharot, The Optimism BiasPsych Yogi

The Optimism Bias

Humans are fallible creatures. We get things wrong. We get things wrong even when we know statistics about our current condition. Around 80% of us tend to over-estimate our success. Continue reading The Optimism Bias →

Rotter (1966) – Locus of Control

December 17, 2014Health & Clinical, Healthy Living, OCR A2 Psychology, Psychology Concepts, Theories of Health BeliefHealth & Clinical, Healthy Living, OCR A2 Psychology, Theories of Health BeliefPsych Yogi

Rotter, J. (1966) ‘Generalized expectancies for internal versus external control of reinforcement’, Psychological Monographs 80 (1), 1–28);

Background

This is the second study we will be looking at from the ‘Theories of Health Belief’ section of ‘Healthy Living’, as part of your OCR A2 Health and Clinical Psychology course. It is further categorised into ‘Locus of Control‘

This is the third time in this course that we have encountered Rotter’s locus of control, but the other times Rotter was only the background to the study. The first time was in the Gudjonsson and Bownes (2002) attribution of blame study and the second time was recently in the Nemeth and Wachlter (1974) study of minority influence.

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Becker, M. (1978) – The Health Belief Model

December 17, 2014Health & Clinical, Healthy Living, OCR A2 Psychology, Theories of Health BeliefHealth & Clinical, Health Living, OCR A2 Psychology, Theories of Health BeliefPsych Yogi

Becker, M. (1978) ‘Compliance with a medical regimen for asthma’, Public Health Reports 93, 268–77

Background

This is the first study we will be looking at from the ‘Theories of Health Belief’ section of ‘Healthy Living’, as part of your OCR A2 Health and Clinical Psychology course. It is further categorised into ‘The Health Belief Model‘

Continue reading Becker, M. (1978) – The Health Belief Model →